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Frequently Asked Questions

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What does Agency Relationship mean to me?

This is the relationship between a real estate agent and a home buyer or seller. There are different options available for both buyers and sellers and it's important to be informed. A valuable publication: "Working With Real Estate Agents" can be found at the NC Real Estate Commissions website. This publication informs you of the many aspects of buying and selling. For example: you need to know whether an agent is working for you as "your" agent or simply working "with" you while acting as an agent for the other party. It also offers insight on the various services agents can provide, and helps explain how real estate agents are paid.

How are you able to provide the same services for less cost?

A simple statement of economics. We do not have the burden of a carrying-charge of high-priced commercial office buildings. This enormous burden of overhead must be paid for by the commissions the traditional firms collect on their transactions. Not to mention all of the other costs associated with furnishing and staffing such a commercial presence. We provide the value our clients need and expect without the "no value added" cost.

What makes you better than the "Discount Firms" I see advertised?

We are Full Service with Discounted Commissions. We provide the complete package...we come to your home, we personally handle negotiations for you, we become part of your team and work directly with you right through to Closing.

Can I look for a house on my own?

Absolutely! We can show you how plus—if you like—you can give us your parameters and we can set you up with an automatic email notification when a home becomes available! Just ask!!

Can I buy a home without using an agent?

Yes—in NC you can—but why would you? Whether you use our firm or someone elses, typically the Buyer incurs no expense to use a Buyer's Agent. Our difference is that at time of Closing, we give you a Rebate. Why would you use anybody else but us!?

What is the MLS?

The Multiple Listing Service is a professional database utilized by Realtors®. There is no better marketing tool available for Realtors® or FSBOs.

What is a CMA or Comp?

A CMA is an acronym that stands for Comparative Market Analysis. We research home sales in your local area to determine the best possible price for your home and most importantly, have it priced right.

What is FSBO?

FSBO means For Sale By Owner and reflects the homeowners who prefer to sell their homes without listing with a real estate agent.

What is Entry Only? What is a Flat Fee?

Entry Only is an Entry-type listing that permits FSBOs to have their home available on the MLS. We charge a flat fee of $450. (See Ready To Sell for details.) For those who wish to sell their home themselves, this is bar none the best value available.

What is Full Service?

Full service is an Exclusive Listing. There is no up front cost to the Seller and the commission is paid at time of Closing. You sign the Exclusive Listing Contract and we provide our professional service in listing your home for sale. (See all the details at Ready To Sell)

What is your commission for Listing (Selling) my property?
What commission do you offer to the Buyer's agent?

We commonly charge a commission rate of 1.2%. Our commission is also capped at a maximum of $13,500. Typically a Buyer's Agent's commission is 2.4% but it is up to you, the Seller, to decide what you wish to offer to the Buyer's Agent. There is no fixed or set commission.

What does it mean to pay me up to 51% of your commission at Closing? What is a Rebate?

That is what we do...at the Closing, we give you a Rebate for a large part of our commission, which we just received from the Seller. In some cases, it is 50% or more! (See the details. Discover your Rebate amount with the Buyer's Rebate Calculator!)

Will you actually show me properties that I may be interested in, like a traditional real estate agent?

You bet! We are Realtors® and enjoy all the privileges of all other real estate agents.

Can you show me properties other than the ones you are listing (selling)?

Sure! We can show you any property that is for sale, regardless of the Listing Agent or company.

Why should I use a traditional firm?

You tell me!


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[HBFL] provided me with a great tool that helped market my home to thousands of qualified buyers all around the country...I saved $14,735 in realtor commissions.

—Martin D'Amico, Chapel Hill

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