Our Firm
Read on to see why we are the only choice for you.
 |
 |
 |
When Steve Doyle founded HomeBuyingForLess in Chapel Hill, North Carolina, he wasn’t just starting a real estate business, he was changing an industry.
Throughout the years, Doyle watched housing prices skyrocket from an average of $122,100 in 1987 to $314,600 in 2007.* In spite of this dramatic increase, real estate firms continued to command their traditional 6% commission. In 1987, the buyer’s agent and the seller’s agent shared a total of $7,326.00 in commissions on that $122,100 sale. In 2007, they shared $18,876 on the $314,600 sale – the price of an average home. Commissions were escalating, and Doyle realized that the real estate industry was due for a change.
A bold idea began to take shape. “With escalating home prices and traditional commissions staying fixed, I realized that the forty-year-old business model was not scaling with today's economies. A new approach was desperately needed. With my passion for real estate and a confluence of fresh ideas, I was able to make home buying and selling for less a reality."
Since HomeBuyingForLess opened for business, each new agent is trained to implement Doyle’s passionate and “SANE” philosophy:
Smart Technology. HomeBuyingForLess uses cutting-edge technology to provide superior service. Frequent emails and phone calls keep clients current on all developments.
Advocate for Clients. HomeBuyingForLess is a dedicated advocate for clients, counseling them and acting in their best interest every step of the home buying and home selling process.
Negotiation Skills. The Realtors® at HomeBuyingForLess recognize the importance of strong negotiating skills during contract negotiations. You can depend on their strengths and experience to deliver a highly favorable, final contract price for your house.
Experience and Training. The Realtors® at HomeBuyingForLess attend so many real estate training programs that they regularly exceed the continuing education requirements (CEU’s) set by their industry. Armed with experience, training and ethics, HomeBuyingForLess is committed to setting new standards of excellence in the industry.
* U.S. Census figures
"The people at HBFL are upstanding professionals. They function at a high-level on a daily basis. On several occasions I was delighted to check my email only to find new insight that helped me..."
—Eric J. Gilbert, Durham
